LAZY Book Launch
The stress-free guide to selling your book all year

Launch your book.Keep your life.

No launch team. No 100 podcasts. No 90 days of hell. The LAZY Book Launch shows business owners how to market a book that keeps selling all year, while you keep running your business.

Get the book on Amazon ↗ Get the free Launch Kit

The lazy launch sold thousands. The crazy one burned me out. Here's why ↓

The LAZY Book Launch by Chris Stanley: Stress-Free Guide to Selling Your Book All Year
The price of Launch Lunacy

Every crazy launch costs you four currencies.

The sales report only shows the money. It doesn't show what you spent to get there. Launch Lunacy asks you to rebuild a publisher's whole marketing team by yourself, on nights and weekends, while you run your actual business.

Time

Hours pulled out of the business that actually pays you.

Energy

Months of sprinting, then a crash while you recover from burnout.

Relationships

Missed family dinners and a team that can't reach you.

Money

The only currency the launch report ever counts.

200 hrsFOR ONE "PROVEN" TACTIC

You've heard it: do 100 podcast interviews around your launch. Two hours each, between research, recording and promotion. That's 200 hours, or five weeks of full-time work, before you even find and pitch the shows.

And most self-published books never sell 200 copies in their whole life. Not because they're bad. Because the author burns out after launch week and stops talking about the book. Every month you stay quiet, your book collects dust.

What you get

A book that sells while you work.

Picture your book a year from now. Still selling. Still bringing in readers and clients. And you never became a full-time launch manager to get there.

Your time back

No three-month launch marathon. Your book sells while you run your business and show up for your family.

Sales while you sleep

Readers find your book, see why it's for them and buy it, without you being in the room.

Readers and reviews that keep coming

Not one spike and a crash. Steady new readers and reviews month after month.

A book that grows your business

Clients, opportunities and authority that keep showing up months and years after launch day.

The LAZY framework

Four letters. Zero Launch Lunacy.

The how is inside the book. Here's what each one gets you.

L

Leverage an email list

Your first readers show up on day one, without recruiting a thousand strangers.

A

Amazon page optimization

Shoppers land on your book and know it's for them.

Z

Zero in with targeted ads

Your book shows up in front of people ready to read it.

Y

Year-long launch

Still selling in month 12, long after launch week.

Chris Stanley
Chris Stanley
32+books published
22+Amazon bestsellers
#1in category for 2 months
Why I wrote this

I didn't quit launching. I quit Launch Lunacy.

I hit the alarm. 4:30 a.m. had come too early. I'd just launched my first book, and I rolled over feeling like a failure.

I did everything "right." Beta readers. A social media blitz. Podcast interviews. A two-month email sequence. The next book, I went bigger: a launch party, upsells, a free-plus-shipping funnel and twenty-plus podcasts.

It worked. Both times. And both times I was exhausted, with nothing left for my business or my family. I wrote one of those books in a week, then spent three months performing its launch.

So I let the big launches go and built something I could actually keep doing. My next book hit #1 in its category and stayed there for two months. It sold thousands of copies and brought in clients. No launch team. No podcast tour. No burnout.

By accident, I'd built the LAZY Book Launch. This book is the shortcut I wish I'd had at 4:30 that morning.

You are not lazy. You are a business owner who can't drop everything for three months.

Your next three steps

Read it. Run it. Give it a year.

1

Read the book

Learn the LAZY framework and why your book is a business asset, not an event.

Get it on Amazon ↗
2

Grab your free kit

The tools and walkthroughs that go with every chapter, so you can put it to work fast.

Get the free kit ↗
3

Hit 200 copies in year one

Watch your book keep selling all year while you get back to your business. Then aim for 1,000.

See what's inside ↓
Inside the book

Everything you need. Nothing you don't.

  1. 01Launch LunacyLearn why doing everything burns you out, and what to do instead.
  2. LLeverage an Email ListLearn how to launch with a small or nonexistent list.
  3. AAmazon Page OptimizationLearn how to turn your Amazon page into one that turns browsers into buyers.
  4. ZZero In With Targeted AdsLearn how to get your book in front of readers already looking for books like yours.
  5. YYear-Long LaunchLearn how to turn one launch week into a full year of sales.
  6. ✓Back to 4:30Learn how to wake up excited for the day instead of burnt out.
Read the first page

I hit the alarm. 4:30 a.m. had come too early.

I rolled over, stressed, refusing to get up. I was a failure.

I'd launched my first book with some fanfare. It was a niche book for insurance adjusters, and it moved 100 copies in the first week.

But my bank account didn't magically fill up. Life had to go on, and I had all these obligations, plus a list of things I'd promised to do to support the launch.

I sighed. I felt like peanut butter spread too thin over crusty bread.

Keep reading on Amazon ↗

This book is for you if

  • You're a business owner, coach or expert with a book (or one on the way)
  • You can't become a full-time launch manager for three months
  • You control your ebook price and can lower it to reach new readers
  • You're willing to spend a little on ads to test what works

Know this going in

  • If your publisher controls your price, you can still use parts of it, with less flexibility
  • Very narrow niches can take longer to find new readers every month
  • It isn't a get-rich-quick plan. You're giving the book a year
Do I need a big email list?

No. My first book launched to a list of 66 people, most of them beta readers. That list helped it reach Amazon bestseller and get 40 reviews in the first month. The book shows you how to build yours, even from zero.

Do I need a big ad budget?

No. LAZY trades a little money for your time and energy, and it starts small. The book shows you how to test cheaply and only spend more once something is working. You decide how far to push it.

Will this work for my kind of book?

I've seen it work for business and publishing books, Christian devotionals and clients' books across many nonfiction and fiction categories. Results depend on your audience, your book's appeal and what it costs to reach readers.

What's in the free LAZY Book Launch Kit?

The resources, tools and walkthroughs that go with each chapter. You also get your own share link: gift the book to friends for free, and every copy they claim unlocks the next bonus in your kit.

My book already launched. Is it too late?

No. LAZY is a year-long launch, not a one-week event. Most books stall because the author stops talking about them. You can start the year today.

Read it? Leave a quick review.

Just a sentence about what helped. It tells other authors whether this book is worth their time, and it means the world to me.

Leave a review on Amazon ↗

Opens Amazon's review page for the LAZY Book Launch.

A note from Chris
Why I built this

From burned out to back at 4:30.

I still wake up at 4:30. But I'm not rolling over, stressed, wondering what else I'm supposed to do for a launch. I'm getting up to write the next book.

My books keep finding readers months and years after launch day, while I write, run my business and show up for my family.

That's not lazy. That's sustainable. And now it's yours.

— Chris Stanley

Free with the book

The LAZY Book Launch Kit.

The tools and walkthroughs that go with every chapter. Plus your own share link: gift the book to author friends for free, and every copy they claim unlocks more help for you.

  • 1Get your free kit
  • 2Gift the book to an author friend
  • 3Unlock bonuses like the audiobook, tools, event replays and a coaching call
Get the free kit ↗
The LAZY Book Launch Kit on a laptop: your gift link and bonuses that unlock as friends claim the book
Keep building

Not ready yet? Stay close.

Get the book

The full LAZY Book Launch playbook, from your first email to your year-long launch.

Buy on Amazon ↗

Gift it to a friend

Know an author who needs this? Get your share link in the free kit and send them a copy on me.

Get my share link ↗

Launch with help

Want your own readers to gift your book and unlock your bonuses? See LAZY Book Marketing.

LAZY Book Marketing ↗
You've written the book

Now give it a year.

Be LAZY in your book marketing, so you can be busy living your life.

Get the book ↗Get the free kit